“The fact of the matter is, I want everything we do, that I do personally, that our office does, to be beautiful.  I don’t give a damn whether the client understands, that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything.  It’s worth it to me.  It’s the way I want to live my life.  I want to make beautiful things.  Even if nobody cares.

Now sometimes, you can’t make everything beautiful, because, you know .. but that’s my intent.  And I’m willing to pay for that - now that’s where money comes in.  Because, you can get much more quickly to an answer, if you don’t worry about those things.  It costs every designer money, to make it beautiful.  Because it means you have to spend more time, have to futz with it, you have to noodle, you have to push, you have to pull, you have to try, you have to do, and that’s all money.  You’re eating up your budget.  But that’s a commitment you either make or you don’t make.

Now there are a lot of firms, a lot of designers, who just .. do the work.  And get paid.  And make a buck.  And are happy.  And there are many, many, designers, I would suspect more, that really do care about those things.  But, I think it’s very important for us not to be under the illusion, that anybody else cares.”

-Saul Bass

http://www.youtube.com/watch?v=tfDCNpaPBiA